The OnePlus’ 6T may be its most widely available and pricey phone ever : The OnePlus brand is coming out of age, it seems, which can be both good news and bad news, depending on how you look at it. It started as a word-of-mouth online seller with viral marketing campaigns based on its stellar value-for-money propositions.
This allowed it to operate on thin margins, without the typical selling, general and administrative costs that a rich retail presence and traditional marketing campaigns would entail. A similar strategy – vowing to keep profit margins of no more than 5%, and high-end phone prices below $700 – allowed Xiaomi to explode to the world’s fourth-largest manufacturer.
More retail locations and marketing expenses could mean a higher OnePlus 6T price, too
Should the OnePlus 6T be priced higher, the honeymoon with Western users could be over and they would have to demonstrate they like the brand for the overall package on offer, rather than the rock-bottom pricing only. The wider 6T availability could usher in a new era for OnePlus, and we are really curious what the phone will bring to the table to address those concerns, given that there will be plenty of direct competitors in an eventual higher price slot. The OnePlus’ 6T may be its most widely available and pricey phone ever.