AT&T will introduce self-branded smartphones & tablets to its portfolio in 2019 : Self-branded carrier devices have never reached the level of popularity seen by Apple or Samsung but they do represent a low-cost way of filling in device portfolio gaps. Over the years, Verizon has introduced various tablets under its Ellipsis brand, while T-Mobile has chosen to sell Revvl-branded smartphones. But come next year, it will be the turn of AT&T.
Presently, the pricing of AT&T’s upcoming self-branded products remains unclear. However, considering the expected target segment, all smartphones, tablets, and feature phones will presumably cost under $150.